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World’s Coolest Winter! How UAE’s domestic tourism campaign creates USD 272 million revenue in a month

World’s Coolest Winter! How UAE’s domestic tourism campaign creates USD 272 million revenue in a month

The UAE’s inaugural home tourism marketing campaign, World’s Coolest Winter, attracted 950,000 vacationers from throughout the nation, reportedly driving AED 1 billion (USD 272.2 million) of income into the hospitality sector inside one month, mentioned a report. The 45-day marketing campaign was launched on December 12, 2020 and concluded on January 25, 2021, as a […]

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